Trung tâm Bảo vệ Quyền tác giả âm nhạc Việt Nam vừa được CISAC - Liên minh Quốc tế các Tổ chức Bảo vệ Quyền tác giả Âm nhạc vinh danh trong Báo cáo Doanh thu Toàn cầu về Quyền tác giả.
The Global Copyright Report is 53 pages long with tables many different fields: music, film, literature, photography, drama...
According to the report, global copyright revenue including music authors, film authors, literary, artistic and dramatic authors will decrease by 9.9% in 2020 - or more than 1 billion euros due to post- results of a global pandemic. The total amount of proceeds has been reduced to 9.32 billion euros, the measures to shut down the economies of ries around the world have reduced the revenue the field of live performances and soundtrack performances via recordings. reduced by almost half. But this decline in revenue is partly offset by royalties collected the digital sector, which has grown rapidly in recent years. This strong growth has been driven by the worldwide traffic and demand for streaming audio and video, and the strong licensing activity of the many CISAC member copyright organizations.
The numbers highlighted in the report are:
- Live performance and recording background music performance decreased by 45% to 1.6 billion euros, specifically, revenue live performances is estimated to decrease by 55%.
- Digital revenue increased 16.6% to 2.4 billion euros
- Television and radio, the largest source of creator income, decreased by 4.3% to 3.7 billion euros.
- Musical copyright revenue - which aced for 88% of total copyright revenue, fell 10.7% to €8.19 billion.
The economic shutdown measures have caused a sharp increase in consumption of online products, especially in the subscription sector of video-on-demand services. Digital licensing by a number of copyright organizations, particularly in the Asia-Pacific and North America regions, has helped drive this growth. Especially, Vietnam is on the list of leading markets for digital growth.
The leading markets for digital growth are shown in the following table:
Despite such strong growth, the digital sector is still considered a modest performer, acing for just over a quarter 26.2% of total global copyright revenue. Along with the impressive numbers of global creators Copyright income, CISAC also included in the Report Case Studies a number of Copyright Organizations around the world on how organizations This response and response to the pandemic and their efforts to secure a source of income for the authors during difficult times of the pandemic. The Vietnam Music Copyright Protection Center VCPMC is one of the organizations included in these CISAC Case Studies.
CISAC highly appreciates VCPMC in the digital field and takes legal actions in Vietnam
Established less than 20 years ago, VCPMC has established itself as an essential pillar to support authors in Vietnam. VCPMCs staff has witnessed the Centers continuous growth over the years. If the industry-wide growth rate for 2020 is reported at 11%, the growth rate will continue into 2021, despite the pandemic situation and the flawed regulatory framework for the live performance sector.
In 2020, Vietnam has a directive not to gather in large numbers to deal with the Covid-19 epidemic. Businesses, including concert halls, hotels, restaurants, bars and cafes, have been closed for extended periods of time. Many licensees went bankrupt, putting pressure on VCPMCs licensing activities. However, VCPMC can still distribute royalties on time, even advance to authors when they need it.
In 2020, with a sharp decline in public performances, VCPMC reallocated resources and hired third-party service providers to increase digital revenue. Revenue Digital grew 44% year over year, offsetting a 54.4% decline in public performance and live performance. Investments are also made to help enhance processing of large amounts of usage data DSPs e.g. YouTube, work ownership, surveys, and licensing agreements with users. and new platforms e.g. Amanote, MusicMax, Deezer, Maxbro, T-Mobile and Twitch.
VCPMC is facing legal challenges in the field of live licensing, as concert organizers deliberately exploit loopholes in the legal framework and evade their legal obligations. for copyright licenses VCPMC. So, to protect creators, VCPMC has to engage in costly, time-consuming lawsuits with these event organizers.
However, these are important efforts in protecting the interests of music creators. Mr. Dinh Trung Can, General Director of VCPMC, said: “We need to maintain these legal actions to protect the interests of our members, because litigation creates a deterrent effect, and at the same time raising awareness of copyright users. It also raises alarm bells for the authorities about the extent of piracy we are facing and shows the need to improve the copyright system”.
